Organizations with frontline workers are investing more than ever in employee wellbeing, yet utilization of traditional EAP and support resources remains consistently low. For HR leaders, this creates a growing gap between investment and impact; raising questions around ROI, access, and employee trust.
This session brings together perspectives from executive leadership, frontline nursing, and industry experts to unpack why employees especially in shift-based environments aren’t engaging with available support. We’ll explore the structural, cultural, and operational barriers that limit adoption, and what it takes to design a more frictionless, trusted experience.
