If you've practiced what we've been preaching, you already understand the benefits of massages in the office. You know that on site massage therapy is good for morale, engagement, recruiting, and about a million other things. But are you getting your money's worth? To answer that question, you've got to have a data-backed information. And that means massage program analytics. In this article you'll get 6 reasons you should ask your massage company for some personalized reporting.
Personalized Program Reports for On Site Massage Therapy
If you're the boss, you want to crunch numbers. If you report to the boss, you want to be able to give them numbers to crunch. Either way, analytics let you do that. To fully understand the impact of your office massage program, you've got to make sure it's being fully utilized, you're getting the ROI you hoped for, and your money is being well spent.
6 Questions You Can Answer with Massage Program Data
1. How many employees are using our massage program?
The most basic information your massage program analytics can give you is how many of your employees are actually using your massage program. Is every spot filled up with the same few people over and over? Has every employee at least tried out an office massage? It's a simple piece of data, but it's important to fully understand the impact of the program. If you want the massage program to be company-wide, but you discover that not everyone is using it, that's a problem. A monthly report of how many massage sessions each employee had will give you a clear analytic picture of your program.
2. Which employees regularly skip their appointments?
With programs that allow employees to sign up ahead of time, your massage program should run without a hitch. But when employees sign up and then don't show up to their massage appointment, you could end up paying the massage therapist to stand around waiting for your employee.
Analytics example showing client employees who skipped their confirmed appointment
An analytics program will tell you exactly which employees have skipped out on their massage appointment. It will also tell you if it's the same employee skipping out repeatedly. Which leads us to the next thing analytics can show you...
3. How much are no-shows costing us?
At Nivati, we only work with companies that pay all or some of the cost of employee massages (read more about that here). So when employees don't show up to their appointments, it costs our clients money. How much money? Only their analytics can answer that question. One way we strive to avoid costing our clients money is through the regular employee reminders we send out. For the most part, this keeps that massage chair filled during every appointment spot. But sometimes employees are still unable to make it to their appointment on time. And you should know how much that's costing you.
4. What massage hours are we paying for that employees don't want?
When companies pay for a massage program, they want every available appointment spot filled. The only way to track if that's happening is with regular reports. A monthly report on your massage program will show you where the slow spots are. For example, your massage program might not be as popular right before or after lunch, first thing in the morning, or maybe before and after a regular meeting time. But there's no way to tell for sure without looking at the data. Each company and each day of the week will be a little different.
Analytics example showing percentage of time an appointment spot was filled for a given time period
Armed with your numbers, you'll be able to make decisions on what to do next: Should you restructure your massage schedule, or try to incentivize employees to take those less desirable appointment times? Your massage company's program managers can help you troubleshoot the best approach.
5. When should we bring in another massage therapist?
Because program analytics show you which appointment times are the most (and least) popular, you can decide the best way to grow your program. So even if you know the massage program is generally popular, without data it's much harder to scale the program strategically. You don't want to just add another massage therapist to your program at random. Look at your data, see which spots are consistently filled, and then schedule a second massage therapist during those busy times. You'll have more success filling appointment times that you already know are popular.
6. Is the massage program working?
Companies start employee massage programs for many different reasons. Regardless of why you started a massage program, you'll want to see if you're getting what you wanted:
- Increase morale
- Reduce employee stress
- Fewer repetitive strain injuries
- Increase engagement
Compare your massage analytics with other surveys and reports and you should be able to find some connections. Is there a contingent of employees who aren't interested in massage or have never signed up for a session? Run some employee engagement reports against your two groups -- employees who get massages and employees who don't. Or try surveying employees before you start the massage program and after it's been underway. By cross-referencing the data (even if the engagement data is anonymous), you should see if your massage program is having the intended impact.